About Us

Your trusted car wash business advisors

Meet the Amplify Team

Bill Martin - Partner

Bill Martin – Partner

In addition to being a founding partner of Amplify Car Wash Advisors, Bill Martin is the current owner and operator of Metro Express Car Wash, where his expertise lies in his demonstrated ability to extract the most value per location. Mr. Martin served as past president of the International Car Wash Association and was a 2012 inductee of the ICA Car Wash Hall of Fame. Since 1969, Mr. Martin has been involved with building and exiting successful branded chains such as Rain Tunnel Car Wash and Nu Look Car Wash. He was also one of the original founders of Car Wash Partners, which later rebranded as Mister Car Wash. By having Mr. Martin at the helm alongside Jeff Pavone, Amplify is able to leverage Mr. Martin’s adept knowledge of car wash operations to advise clients on operational strategy with the explicit goal of maximizing business value.
January 2, 2020
Jeff Pavone - Partner

Jeff Pavone – Partner

Jeff Pavone is a leading advisor to the car wash industry, successfully completing more than $1 billion in car wash-related transactions. A lifelong entrepreneur, Mr. Pavone is the owner of Commercial Plus Group and Amplify Car Wash Advisors. Under his leadership, Commercial Plus quickly scaled to a market leader at the forefront of M&A advisory, real estate brokerage, and financing for the car wash industry, completing complex transactions for some of the most well-known and widely respected car wash chains in the country. Leveraging his longstanding relationships with owners and operators, Mr. Pavone partnered with car wash veteran Bill Martin in early 2020 to launch Amplify Car Wash Advisors, which builds off the Commercial Plus foundation to address the evolving needs of car wash owners and operators. Outside of providing advisory services on a nationwide scale, Mr. Pavone is also a real estate investor. Prior to Commercial Plus, he was the Co-Founder of Law.com and Founder of Medical.com and National Law Resource.
January 3, 2020
Brad Mann - Vice President of M&A

Brad Mann – Vice President of M&A

Brad Mann served as a Director on the International Car Wash Association Board from 2017-2020. He was instrumental in 2020 at ICWG in the Merger and Acquisitions development in their key markets. "I have a strong desire to help fellow operators reach their goals as it is a great time to be in the Car Wash industry. I also have a passion for people and operations, and building out a customer focused car wash organization. In 2019 we built a record breaking membership customer base, and in late 2019 International Car Wash Group acquired The Wash Factory Car Wash. I chose the car wash business based on my desires of building a team and seeing customers instantly satisfied with a clean car." In 2010, Brad started The Wash Factory Car Wash in Denton,Tx. The brand was federally trademarked and grew to 5 locations in Texas and 2 in Oklahoma. In 2007 Brad was recruited by FIS, providers of healthcare documentation services to major health care providers, and with FIS he delivered three years of above quota sales before taking the entrepreneurial plunge. Brad Mann started his career at IBM as a sales leader and was consistently ranked in the top 1 percent of all Salesmen. While at IBM he earned a spot at Harvard University’s year- long leadership program.
March 1, 2020
Lanese Barnett - Vice President of Business Development

Lanese Barnett – Vice President of Business Development

Lanese Barnett brings more than a decade of experience in the car wash industry specializing in brand management, marketing, and corporate communication. Previously working on the operator side, Barnett has a deep knowledge of what it takes to run a successful multi-site car wash operation. "The car wash industry is dynamic and evolving at a rapid pace. This is an exciting time to be involved and help car wash owners continue to grow." She is a current director on the Southwest Car Wash Association Board. Prior to joining the car wash industry, she was an account executive at a marketing communications agency in Dallas. She holds a Bachelor of Arts in Communication Studies from Southwestern University in Georgetown, Texas.
March 2, 2020
Chris Jenks - Chief Operations Officer

Chris Jenks – Chief Operations Officer

Chris joined Amplify Car Wash Advisors as chief operating officer in 2022 bringing a strong background in investment management. With more than 16 years of experience in quantitative investing, he served as director of quantitative equities at BMO Global Asset Management where he was part of an investment team responsible for more than $16 billion in assets under management. While there, Chris developed an interest in the car wash industry due to the emerging applications of data and analytics. Chris is also owner of Driven Car Wash, a growing express car wash chain in the Chicagoland area. Prior to BMO, Chris served as director of research at Embree Financial Group and as vice president and senior investment strategist at Northern Trust Global Investments. Chris holds a B.S. in Finance and Marketing from DePaul University and is also a Chartered Financial Analyst (CFA®) charterholder and a member of the CFA Institute and the CFA Society of Chicago.
March 4, 2020
William Koenig - Director of M&A

William Koenig – Director of M&A

Mr. Koenig has more than 25-years of diverse financial services experience in the areas of investment banking, corporate finance, leverage finance, subordinated debt financing, equipment leasing, commercial real estate investing, and both primary and secondary loan syndications and trading. Mr. Koenig has completed more than $3 billion in M&A and capital markets transactions encompassing management led buyouts, sell side engagements, international financings, complex commercial real estate, and various structured debt transactions. Previously, Mr. Koenig was a managing director with CREO Capital Advisors, a FINRA-registered investment bank based in Los Angeles, where he led multiple sell side mandates and was head of Capital Markets. Prior to CREO, Mr. Koenig was an executive vice president with Western Alliance Bank (NYSE: WAL) in Phoenix, Arizona where he managed various specialty banking groups including corporate finance, leverage finance, equipment leasing, municipal finance, resort finance, and the bank’s equity investments in several SBIC funds. Mr. Koenig holds an MBA in Corporate Finance from the University of Southern California where he graduated with Beta Gamma Sigma Honors and a B.A. in Economics from San Diego State University. He serves on the board of the Alliance of M&A Professionals, Phoenix Chapter, and was a previous Trustee with the Phoenix Art Museum and Phoenix Symphony. Mr. Koenig is registered with FINRA and holds the Series 63 and 79 licenses.
March 10, 2020
Kellie Martin - Director of Client Relations

Kellie Martin – Director of Client Relations

Kellie brings more than 25 years of experience in public relations and campaign communications to the growing team. Prior to joining Amplify Car Wash Advisors in 2022, Kellie co-founded a successful campaign communications firm providing clients nationwide with expertise in message development, identity building, and direct mail services. Her focus was not only on campaign success but also on creating a positive client experience along the way. “How do you build a great business? One satisfied client at a time.” Previously, Kellie served in senior legislative affairs and community relations positions within the California State Legislature, the Orange County Board of Supervisors, and various professional associations. Kellie earned a bachelor’s degree in English and a minor in Political Science from Cal State University in Fullerton, California. She is active in her community and has been recognized by the Orange County 1st Supervisorial District as an Outstanding Mentor for her volunteer work in reading labs at local elementary schools and received a Volunteer of the Month award for her liaison work with corporate sponsors. In addition, Kellie donates her time to the local food bank, providing meals to seniors and military families. Kellie lives in San Clemente, California, with her son and daughter and their golden retriever, Ted. There she spends many hours in her other roles as a team mom on various sports teams and Girl Scout Troop Leader.
March 12, 2020
Gina Palmer - Director of Operations

Gina Palmer – Director of Operations

Georgina Palmer is Director of Operations for Amplify, and is responsible for all aspects related to operations management, budget management, regulatory compliance, internal controls, cost management, and performance reporting. Prior to joining the team in 2015, Georgina was an underwriting manager for one of the top banks in the country. She previously held her real estate license in Michigan and co-owned a residential rough frame construction company. Georgina is an active notary, and holds a B.S. in Accounting from the University of Phoenix.
March 16, 2020
Harris Ho - Senior Analyst

Harris Ho – Senior Analyst

Harris joined the Commercial Plus/Amplify team full-time in 2017, having previously completed a successful M&A Analyst Internship with the firm and with Dinan and Company prior. His transaction exposure spans a variety of sectors, including consumer, aerospace and defense, and general industrials among others. His prior investment banking experience includes a stint with Dinan and Company. He earned a BS in Finance from Arizona State University.
March 17, 2020
Nathan Dacasin - Analyst

Nathan Dacasin – Analyst

Nathan Dacasin brings financial analysis expertise with an extensive background in consulting and venture capital. Prior to joining the Amplify Car Wash Advisors team, Mr. Dacasin was a consulting analyst at Mercer Investment Consulting and a business analyst at The Founders Factory London. He earned a Bachelor of Science in Microbiology from Arizona State University and a Master of Science in Biomedical Sciences from Middlesex University, completing his thesis work with Guy’s Hospital-King’s College in London.

“The feel of trust is very important in this business..."

“My relationship with Commercial Plus over the past 20 years has been a very professional and trustworthy relationship. The feel of trust is very important in this business, and Jeff Pavone and his staff have exhibited a level of trust that makes me continue to feel that they have my best interest front of mind. I deal with many brokers across the nation, and my best experiences and results have been achieved with Commercial Plus representation.” - Richard Karle, QNC


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