About Us

Your trusted car wash business advisors

Meet the Amplify Team

August 1, 2022
Bill Martin - Partner

Bill Martin – Partner

Bill Martin is a founding partner of Amplify Car Wash Advisors. In addition, Bill is the current owner and operator of Metro Express Car Wash, where his expertise lies in his demonstrated ability to extract the most value per location. Bill served as past president of the International Car Wash Association and was a 2012 inductee of the ICA Car Wash Hall of Fame. Since 1969, Bill has been involved with building and exiting successful branded chains, such as Rain Tunnel Car Wash and Nu Look Car Wash. He was also one of the original founders of Car Wash Partners, which later rebranded as Mister Car Wash. By having Bill at the helm alongside Jeff Pavone, Amplify Car Wash Advisors is able to leverage Bill's adept knowledge of car wash operations to advise clients on operational strategy with the explicit goal of maximizing business value.
August 3, 2022
Jeff Pavone - Partner

Jeff Pavone – Partner

A lifelong entrepreneur, Jeff Pavone is the owner of Commercial Plus Group and a founding partner of Amplify Car Wash Advisors. Under Jeff's leadership, Commercial Plus quickly scaled to a market leader at the forefront of M&A advisory, real estate brokerage, and financing for the car wash industry, completing complex transactions for some of the most well-known and widely respected car wash chains in the country. Leveraging his longstanding relationships with owners and operators, Jeff partnered with car wash veteran Bill Martin in early 2020 to launch Amplify Car Wash Advisors, which builds off the Commercial Plus foundation to address the evolving needs of car wash owners and operators. Outside of providing advisory services on a nationwide scale, Jeff is also a real estate investor. Prior to Commercial Plus, he was the Co-Founder of Law.com and Founder of Medical.com and National Law Resource.
August 5, 2022
Chris Jenks, CFA - Chief Operating Officer

Chris Jenks, CFA – Chief Operating Officer

Chris Jenks joined Amplify Car Wash Advisors as chief operating officer in 2022 bringing a strong background in investment management. With more than 16 years of experience in quantitative investing, he served as director of quantitative equities at BMO Global Asset Management where he was part of an investment team responsible for more than $16 billion in assets under management. While there, Chris developed an interest in the car wash industry due to the emerging applications of data and analytics. Chris is also the owner of Driven Car Wash, a growing express car wash chain in the Chicagoland area. Prior to BMO Global, Chris served as director of research at Embree Financial Group and as vice president and senior investment strategist at Northern Trust Global Investments. Chris holds a Bachelor of Science in finance and marketing from DePaul University and is also a Chartered Financial Analyst (CFA®) charterholder and a member of the CFA Institute and the CFA Society of Chicago.
August 7, 2022
Lanese Barnett - Senior VP of Business Development

Lanese Barnett – Senior VP of Business Development

Lanese Barnett brings more than a decade of experience in the car wash industry specializing in brand management, marketing, and corporate communication. Previously working on the operator side, Barnett has a deep knowledge of what it takes to run a successful multi-site car wash operation. "The car wash industry is dynamic and evolving at a rapid pace. This is an exciting time to be involved and help car wash owners continue to grow." She is a current director on the Southwest Car Wash Association Board. Prior to joining the car wash industry, she was an account executive at a marketing communications agency in Dallas. She holds a Bachelor of Arts in communication studies from Southwestern University in Georgetown, Texas.
August 9, 2022
Colton Rodgers - VP of M&A

Colton Rodgers – VP of M&A

Colton Rodgers joins the Amplify Car Wash Advisors team with a strong mergers and acquisitions background, working specifically in the car wash industry for the last several years. Before joining the Amplify team, Colton was the director of development and acquisitions for True Blue Car Wash, where he grew the True Blue brand from seven car washes to 70 in just 18 months. Prior to True Blue, Colton worked for GO Car Wash developing the entire mergers and acquisitions process from what was at the time a startup company to one of the fastest growing platforms in the space, which now has more than 100 locations across several states. Colton attributes his career success to building personal relationships with car wash owners first, then focusing on deal structures that cater to their needs. Colton calls Gilbert, Arizona home where he actively serves his community by working with his church to provide services to senior organizations and as a coach for a Special Olympics basketball team. Colton is also fluent in Spanish and donates his time as a translator for a charitable organization in the Dominican Republic providing free dental work to those in need.
August 11, 2022
Brad Mann - VP of M&A

Brad Mann – VP of M&A

Brad Mann served as a director on the International Car Wash Association Board from 2017-2020. He was instrumental in 2020 at International Car Wash Group (ICWG) in the mergers and acquisitions development in their key markets. "I have a strong desire to help fellow operators reach their goals as it is a great time to be in the car wash industry. I also have a passion for people and operations and building out a customer focused car wash organization. In 2019 we built a record breaking membership customer base, and in late 2019 ICWG acquired The Wash Factory Car Wash. I chose the car wash business based on my desire to build a team and see customers instantly satisfied with a clean car." In 2010, Brad started The Wash Factory Car Wash in Denton, Texas. The brand was federally trademarked and grew to 5 locations in Texas and 2 in Oklahoma. In 2007 Brad was recruited by FIS, providers of healthcare documentation services to major health care providers, and with FIS he delivered three years of above quota sales before taking the entrepreneurial plunge. Brad started his career at IBM as a sales leader and was consistently ranked in the top 1 percent of all Salesmen. While at IBM he earned a spot at Harvard University’s year-long leadership program.
August 13, 2022
Jeff Fazio - VP of M&A Southeast Region

Jeff Fazio – VP of M&A Southeast Region

Jeff Fazio joined Amplify Car Wash Advisors with a mission to be an advocate for car wash owners drawing on his family's 70+ years in the industry. Jeff is a 4th generation car washer with more than 20 years of professional experience. Jeff’s grandfather, Sonny Fazio, founded Sonny’s Enterprises which is now the largest car wash equipment manufacturer in the world. In 2002 Jeff joined Sonny's in Tunnel Equipment Sales as a Regional Sales Manager, National Sales Manager, and Director of Inside Sales. After participating in more than 200 car wash projects, Jeff transitioned to an operator role in 2014 and ran two high-volume locations in South Florida. His locations were acquired by Luv Car Wash in 2021. Jeff is a graduate of Lynchburg College in Lynchburg, Virgina and resides in sunny South Florida with his wife and daughter.
August 15, 2022
Bill Koenig - Director of M&A

Bill Koenig – Director of M&A

Bill Koenig has more than 25 years of financial services experience in the areas of investment banking, corporate finance, leverage finance, subordinated debt financing, equipment leasing, commercial real estate investing, and both primary and secondary loan syndications and trading. He has completed more than $3 billion in M&A and capital markets transactions encompassing management led buyouts, sell side engagements, international financings, complex commercial real estate, and various structured debt transactions. Previously, Bill was a managing director with CREO Capital Advisors, a FINRA-registered investment bank based in Los Angeles, where he led multiple sell side mandates and was head of Capital Markets. Prior to CREO, Bill served as executive vice president for Western Alliance Bank (NYSE: WAL) in Phoenix, Arizona where he managed various specialty banking groups including corporate finance, leverage finance, equipment leasing, municipal finance, resort finance, and the bank’s equity investments in several SBIC funds. Bill holds a Master in Business Administration (MBA) degree in corporate finance from the University of Southern California where he graduated with Beta Gamma Sigma honors, and a Bachelor of Science in economics from San Diego State University. He serves on the board of the Alliance of M&A Professionals, Phoenix Chapter, and was a previous trustee with the Phoenix Art Museum and Phoenix Symphony. Bill is registered with FINRA and holds the Series 63 and 79 licenses.
August 17, 2022
Harris Ho - Senior Analyst

Harris Ho – Senior Analyst

Harris joined the Commercial Plus/Amplify Car Wash Advisors team in 2017, having previously completed successful mergers and acquisitions analyst internships with Amplify Car Wash Advisors, and Dinan and Company. Harris's experience encompasses private investment banking, as well as transaction exposure spanning a variety of sectors, including consumer, aerospace and defense, and general industrials among others. Harris earned a Bachelor of Science in finance from Arizona State University.
August 19, 2022
Stanley Cai - Analyst

Stanley Cai – Analyst

Stanley Cai joined Amplify full-time in 2022 after the completion of a year-round internship with the firm. Prior to Amplify, Stanley worked on acquisitions in the self-storage space. Additionally, he is well-versed in macroeconomic analysis with a concentration on global and domestic trade. He holds a Bachelor of Science in Economics from the W.P. Carey School of Business at Arizona State University.
August 21, 2022
Chris Niro - VP of Business and Legal Affairs

Chris Niro – VP of Business and Legal Affairs

Chris Niro joins Amplify Car Wash Advisors as vice president of business and legal affairs. As an intellectual property and business attorney, Chris brings a strong background in complex commercial transactions, corporate formation and governance, and brand development (intellectual property) experience to the team. He has worked with clients across multiple industries in connection with commercial transactions, intellectual property development, and corporate management, including his work with individuals and entrepreneurs, and mid-market companies. Chris has appeared in federal and state courts around the country in commercial and intellectual property matters and has been recognized as a Rising Star in Intellectual Property Litigation by Illinois Super Lawyers. Chris is a graduate of DePaul University College of Law and is admitted to practice in Illinois, before the U.S. Court of Appeals for the Federal Circuit and 7th Circuit, the U.S. District Court for the Northern District of Illinois. Christopher has represented clients nationwide in federal courts.
August 23, 2022
Kellie Martin - Director of Client Relations

Kellie Martin – Director of Client Relations

Kellie brings more than 25 years of experience in public relations and campaign communications to the growing team. Prior to joining Amplify Car Wash Advisors in 2022, Kellie co-founded a successful political campaign communications firm providing clients nationwide with expertise in message development, identity building, and direct mail services. Previously, Kellie served in senior legislative affairs and community relations positions within the California State Legislature, the Orange County Board of Supervisors, and various professional associations. Kellie earned a Bachelor of Arts in English with a minor in political science from Cal State University in Fullerton, California. She is active in her community and has been recognized by the Orange County 1st Supervisorial District as an Outstanding Mentor for her volunteer work in reading labs at local elementary schools and received a Volunteer of the Month award for her liaison work with corporate sponsors. In addition, Kellie donates her time to the local food bank, providing meals to seniors and military families. Kellie lives in San Clemente, California, with her son and daughter and their golden retriever, Ted.
August 25, 2022
Brandon Reuter - Business Analyst

Brandon Reuter – Business Analyst

Brandon Reuter joins Amplify Car Wash Advisors as a business analyst. Prior to joining the team, Brandon worked as an information technology expert for Microsoft Corporation, giving him valuable knowledge of business systems and analytics. Brandon was also a corporate trainer for Landry's luxury restaurant concept, Mastro's Ocean Club, where he helped create and implement curriculum championing corporate standards and business efficiency.
August 27, 2022
Shawna Downey - Controller

Shawna Downey – Controller

Shawna Downey manages the financial functions of Amplify Car Wash Advisors. Drawing on her years of experience in a variety of industries, including education, aerospace, and travel, Shawna has cultivated a deep knowledge of all aspects of finance and accounting. Shawna holds an Associate degree in business, as well as certifications in finance and aviation business administration, and has studied aviation business administration at Embry Riddle Aeronautical University. She is originally from Santa Barbara, California but currently calls Scottsdale, Arizona home. In her free time, she enjoys bicycling, swimming, scuba diving, and traveling.
September 9, 2022
Nathan Dacasin - Analyst

Nathan Dacasin – Analyst

Nathan Dacasin brings financial analysis expertise with an extensive background in consulting and venture capital. Prior to joining the Amplify Car Wash Advisors team, Nathan was a consulting analyst at Mercer Investment Consulting and a business analyst at The Founders Factory London. He earned a Bachelor of Science in microbiology from Arizona State University and a Master of Science in biomedical sciences from Middlesex University, completing his thesis work with Guy’s Hospital-King’s College in London.
 

“The feel of trust is very important in this business..."

“My relationship with Commercial Plus over the past 20 years has been a very professional and trustworthy relationship. The feel of trust is very important in this business, and Jeff Pavone and his staff have exhibited a level of trust that makes me continue to feel that they have my best interest front of mind. I deal with many brokers across the nation, and my best experiences and results have been achieved with Commercial Plus representation.” - Richard Karle, QNC

 

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