Lanese Barnett brings more than a decade of experience in the car wash industry specializing in brand management, marketing, and corporate communication. Previously working on the operator side, Barnett has a deep knowledge of what it takes to run a successful multi-site car wash operation. “The car wash industry is dynamic and evolving at a rapid pace. This is an exciting time to be involved and help car wash owners continue to grow.” She is a current director on the Southwest Car Wash Association Board. Prior to joining the car wash industry, she was an account executive at a marketing communications agency in Dallas. She holds a Bachelor of Arts in communication studies from Southwestern University in Georgetown, Texas.